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ashley nickens

Turning real needs into digital products and experiences.

I’m a technical product and program manager working across websites, enterprise tools, and workflow automation.

 01. ABOUT ME

With 20+ years of experience working with customers and managing client relationships, I bring a practical understanding of people and business to the way I lead technical work.

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my philosophy is rooted in understanding people, going beyond managing processes, connecting the dots and turning complexity into clarity.

I've embraced AI in my workflows since 2022, using it to streamline project operations, make organizational knowledge more accessible, and support technical execution. By reducing time spent on repetitive tasks, I can focus on what matters most: solving problems, aligning people, and driving meaningful decisions that move ideas forward.

02. ExPertise

core competencies

strategy & problem solving

Understanding business needs, translating complex challenges into actionable requirements, and identifying priorities that align technical solutions with meaningful outcomes.

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ai & workflow optimization

Leveraging AI to automate project operations, improve access to organizational knowledge, streamline communication, and support technical execution.

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technical delivery & leadership

Bridging business objectives and technical execution, aligning stakeholders, managing dependencies, and guiding cross-functional teams from planning through delivery.

 02. WORK

featured projects

A glimpse into my work. Guiding complex digital projects through clear requirements, thoughtful planning, and coordinated technical delivery.

GENERAL ASSEMBLY | CONTENT DISCOVERABILITY

Led product discovery for an internal initiative addressing fragmented learning resources, inefficient workflows, and inconsistent content reuse. Collaborated with cross-functional stakeholders to define business requirements, evaluate technical solutions, and develop a phased implementation strategy. Presented a proposed solution to senior engineering leadership, securing approval for an initial metadata-based search platform and establishing a path toward implementation.

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SEMA GARAGE | WEBSITE REDESIGN

Led end-to-end project delivery for SEMA Garage's website redesign, translating complex technical services into a clearer digital experience designed to support customer engagement and Tech Transfer revenue. Coordinated cross-functional teams from kickoff through launch, navigating evolving stakeholder priorities, scope constraints, and content dependencies. Contributed hands-on front-end updates, resolved delivery blockers, and helped bring the redesigned website to production.

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WINEBOW | TRADE TOOLS PLATFORM

Took ownership of project delivery for Winebow's evolving digital asset management and ordering platform, designed to centralize marketing resources and streamline creative services and fulfillment workflows. Coordinated cross-functional teams and stakeholders, managed evolving requirements, and navigated complex technical dependencies, including system integrations, user access, and testing. Helped drive issue resolution, stakeholder alignment, and launch readiness across a multifaceted enterprise platform.

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 03. EXPERIENCE

professional journey

Blue Drop Labs

Led delivery across several enterprise client engagements, working with business stakeholders and technical teams to clarify requirements, set priorities, and coordinate execution.

technical program manager | current

General Assembly

asc technical product manager | 2023 - 2026

Defined product requirements and coordinated cross-functional work across learning platforms, enrollment experiences, and workflow automation.

eMed

program manager, gtm | 2022 - 2023

Worked with NIH stakeholders, science teams, and internal partners to define requirements and support a digital health program’s launch in harder-to-reach communities.

open to new opportunities and collaborations.

05. GET IN TOUCH

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